The Strange, Profitable World of Child-Fronted YouTube Channels

Published 8 days ago • 1 min read

GD Tech Nerds!

Yep, we're talking about the pastel-colored, ad-soaked, insanely profitable universe of child-fronted YouTube channels.

And trust us, it’s weirder (and more lucrative) than you think.

🎯 What’s Going On?

Some of the biggest YouTube channels? Not adult creators. Not brands.
Nope. They're run by kids… or more accurately, by adults using kids.
We’re talkin’ about Ryan’s World, Vlad and Niki, Like Nastya — the YouTube royalty of toy unboxing and over-the-top skits.
These channels dominate YouTube Kids and rake in serious cash, sponsorships, and merch deals.
Around 60% of channels with 100M+ subs are kid-focused. Let that sink in. 😳

But here’s the kicker:

🎬 These aren’t just home videos. This is heavily scripted, algorithm-tuned content… starring children under 10.

And the line between entertainment and exploitation? It's blurry AF.

👀 Wanna see the full breakdown and why this matters more than you'd think?

🔗 Dive into the rabbit hole here

Peace.

The I/O Team

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